Beachside

Property Development

Services

Branding, Video, Photography, Strategy

Branding, positioning and strategy for a high-end beachfront residential address located on the Sunshine Coast.

Beachside is a coastal-luxe property development presenting a rare opportunity to own a slice of paradise in one of Queensland’s most sought-after beach locations. We created an authentic brand with the coastal community at its heart to launch Beachside into the next phase of its development. Lance Montana conducted an in-depth consumer and competitor analysis and devised a data-fuelled, omni-channel strategic plan to drive a stunning brand identity and an engaging creative campaign concept.

Live the life you've always imagined with a rare opportunity to own an exceptional beachside home, just footsteps away from Yaroomba Beach. Revel in the epitome of coastal luxury, defined by unspoiled natural beauty with pristine golden beaches, magnificent Mt Coolum vistas, and the warm embrace of a vibrant coastal community.

Copywriting & Positioning by Lance Montana

Coastal-Luxe Creative, Photography, Videography

To create a great brand, it is imperative to become immersed in the brand itself and truly experience its essence. What better method to comprehend such a beautiful project than by kicking off our shoes and witnessing a sunset over Mt Coolum?

With careful analysis and consideration of the existing development, community and natural surrounds, we created a complete brand identity, incorporating logo, graphic devices, marketing assets, signage and street naming conventions.

All elements from photography and videography to design and strategy were delivered in-house by the Lance Montana team.

Destination Photography Brisbane and Sunshine Coast

Property Development Branding - Business Card

Lifestyle Integration

We undertook a thorough analysis of the area to paint a clear picture of the specific target market and understand the current community to ensure a well-considered and seamless approach.

Omnichannel Advertising Strategy

With a data-driven, full-funnel omnichannel approach, we devised a comprehensive advertising strategy to attract, nurture and convert leads. This strategy was cost-effective, highly personalised and intelligent, providing in-depth insights that could be easily harnessed by the sales team.

Property Development Branding - Marketing Strategy

Property Development Branding and Advertising

End-to-End Solution

From initial market analysis to premium digital and print marketing collateral right through to comprehensive advertising strategy, we provided a meticulously researched and executed campaign for every stage of the project.