Whipsmart

Website, Brand, Marketing

Services

We delivered an electrifying brand and a smart website for this futuristic EV business.

Whipsmart is revolutionising the Australian automotive landscape with its comprehensive electric vehicle leasing and ownership options. Their packages consolidate all vehicle costs into a single, transparent platform while offering exceptional tax benefits. We were thrilled to bring this sustainable vision to life by creating a dynamic brand, a high-converting website, and ongoing advert creation and management.

The Customer Journey

From the moment users engage with the Whipsmart website, they’re met with an experience that exceeds expectations. The importance of simplicity and clarity can’t be understated in today’s rapidly evolving automotive industry. That’s why we developed a highly transparent e-commerce website that seamlessly combines advanced features with an intuitive user interface that inspires confidence and drives enquiries.

State-of-the-art Authorisation

We recognise the importance of security in today’s digital landscape, especially when dealing with sensitive information. That’s why we spared no effort in implementing state-of-the-art authorisation processes. Our website isn’t just a gateway to automotive services; it prioritises safeguarding users’ personal and financial data with the highest level of protection.

EV Peasy TV Commercial

The Brand

To guide the consistent application of the brand identity, a comprehensive style guide was created. This serves as a roadmap for maintaining brand integrity and includes guidelines on logo usage, color palettes, typography, and imagery. By providing clear and concise instructions, the style guide ensures consistency across all channels and touchpoints.

Advertising & Video Production

We created a suite of social and TV campaigns that reframed fossil fuels as “Dino Juice”, poking fun at the idea that we’re still powering the future with the remnants of the prehistoric past. By likening this outdated behaviour to that of a Neanderthal, the campaign used humour and absurdity to provoke emotion and encourage audiences to rethink the status quo.

By partnering with Lance Montana, they have helped us pave the way for a future where electric vehicles are not only accessible but also seamlessly integrated into everyday life.
Whipsmart