Whipsmart
Website, Brand, Marketing
Services
Brand, Website, Marketing, Video ProductionWhipsmart is transforming Australia’s automotive landscape with a seamless electric vehicle leasing platform that combines transparent pricing with significant tax benefits. Lance Montana brought the vision to life with a dynamic brand, high-converting website, and creative marketing.

E-Commerce Website
From the moment users engage with the Whipsmart website, they experience a seamless, intuitive journey. In a rapidly evolving automotive industry, simplicity and clarity are essential. We created an e-commerce platform that combines advanced functionality with an effortless user experience designed to drive enquiries.
State-of-the-art Authorisation
Security was a priority in developing the platform, with robust authorisation processes implemented to protect users’ personal and financial data.

The Brand
A detailed style guide was created to ensure consistent brand application. Covering logo usage, colour palettes, typography, and imagery, it provides a clear framework for maintaining brand integrity across every channel and touchpoint.

Advertising & Video Production
We created a suite of social and TV campaigns that reframed fossil fuels as “Dino Juice”, poking fun at the idea that we’re still powering the future with the remnants of the prehistoric past. By likening this outdated behaviour to that of a Neanderthal, the campaign used humour and absurdity to provoke emotion and encourage audiences to rethink the status quo.
Lance Montana's work across branding, website and marketing has been exceptional.
Recent work

