Smith Cambridge Lawyers


Branding, logo, website design and careful curation of a full suite of branded assets.

Smith Cambridge Lawyers is a highly respected criminal law and advocacy firm known for their empathetic and dedicated client advocacy. Their expert team provides top-tier legal support across a broad range of criminal offences. In crafting their brand, we prioritised effectively communicating these qualities. As a result, we meticulously designed and developed a cutting-edge website, alongside a comprehensive suite of branded digital and physical assets to introduce the brand. Additionally, we implemented a robust search engine optimisation strategy to ensure maximum visibility and accessibility.

Website Design

The website design for Smith Cambridge Lawyers was designed with a focus on user experience (UX) and user interface (UI) design principles. Every aspect of the design was geared towards understanding and addressing the needs of their clients during what can be a challenging time. From the color palette to the layout, the design aimed to convey warmth, trust, and professionalism.

Understanding the often complex nature of legal matters, the website was structured in a way that makes it easy for visitors to navigate and find relevant information efficiently. Clear and intuitive navigation pathways were established to guide users seamlessly through the site, ensuring they can access the information they need with ease.

Whether accessing the site from a desktop computer or a mobile device, visitors experience a cohesive and user-friendly interface that adapts seamlessly to different screen sizes.

Lawyer Branding and Marketing Support Services Brisbane Gold Coast Sunshine Coast

Brand Identity

The brand identity for Smith Cambridge Lawyers was curated to set the firm apart as a trusted and distinguished leader in their field. Grounded in a color palette of navy and gold, the branding exudes timeless elegance and prestige.

At the heart of the brand identity is the logo, which serves as the cornerstone of the visual identity. Designed to be sleek and modern, yet understated, the logo embodies the firm’s commitment to excellence and professionalism. Its clean lines and sophisticated typography evoke a sense of trust and reliability, while the incorporation of navy and gold accents invokes a sense of luxury and refinement.

Building upon the foundation of the logo, the business cards, letterhead, and other branded collateral were developed with attention to detail. Each element was designed to ensure consistency and coherence across all touch points.

Lawyer Branding and Marketing Support Services Brisbane Gold Coast Sunshine Coast
Lawyer Branding and Marketing Support Services Brisbane Gold Coast Sunshine Coast

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