Purgreens Cafe
Website / Brand Development / Campaign
Services
Web Design & Development, E-commerce, Social Media Marketing, Brand DevelopmentCreating a brand experience to amplify Purgreens’ mission to revolutionise fast food for good.
Purgreens is a client that embodies the transformative power of business used as a force for good. More than just a fast food joint, Purgreens’ goal is to set new benchmarks in the industry by proving that quick service can be both delicious and nutritious. At its core, Purgreens is a values-driven enterprise, deeply committed to influencing positive change well beyond the balance sheet—prioritising the health of people, communities, and our planet.
Digital Innovation
Purgreens’ custom e-commerce website supports detailed product customisation and subscription services. Our bespoke platform supported the launch of PurKids—a subscription service that offers healthy, customisable school lunches, available through a user-friendly, recurring subscription model. Parents can conveniently manage their children’s nutritious meals with just a few clicks, aligning with busy schedules and dietary preferences.
Laurence Wood, Lance Montana CEOOur goal was to resonate with the community through a brand that's as authentic as it is bold.
Lance Montana’s involvement with Purgreens has included brand transformation, strategy and market entry. Our multidisciplinary approach has been crucial in transitioning Purgreens from a U.S.-based concept to a vibrant Australian market contender.
Our team engaged in a collaboration that involved refining the brand identity, tailoring messaging to suit Australian tastes, paid and organic social media campaigns, marketing materials, packaging, and launching a custom e-commerce solution.
Every touchpoint
Our team worked across every aspect of the brand, ensuring quality and consistency throughout every touchpoint. From social media advertising to menus, food packaging, and labels, we ensured the creative outputs were as enticing as the products themselves.
Custom Uniforms
The custom-designed uniforms were another element that needed to consistently reflect the Purgreens’ brand. Our designs for t-shirts, bandanas, and caps are not just functional but enhance the brand experience, worn by every employee.
About Purgreens
Purgreens sees every meal as an opportunity to nourish and drive positive change. With roots in Hidalgo, Mexico, Purgreens blends Mexican flavours and values with a commitment to building healthier communities.
This mission-driven focus is integral to the brand’s identity and business ethos. Throughout this project, we were committed to ensuring that each aspect of the brand faithfully reflected this dedication.
Innovative initiatives like the Purtowers—vertical gardens in each store—highlight Purgreens’ dedication to sustainability. These micro gardens provide chefs with the freshest herbs and vegetables, significantly reducing the carbon footprint associated with traditional food sourcing.
Lance Montana continues to support Purgreens in leading a movement towards a healthier, more sustainable future, setting a new benchmark for what fast food can achieve.
Experience it IRL
As Purgreens has now opened its doors in North Willoughby, New South Wales, we strongly suggest you experience the difference firsthand. Our journey with Dani and Diego at Purgreens is just beginning, and we are excited to see how this innovative venture will enrich Australia’s dining landscape. Head in-store or jump online at Purgreens.com.au to explore their offerings and how they’re revolutionising healthy fast food for good.
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