Launceston Brand Development
Branding Development
Services
Branding Strategy, Visual Identity Refresh, Brand GuidelinesHelping define the future of Tasmania's queen of the north.
The City of Launceston engaged Lance Montana to refresh their brand identity, so we wrapped up in winter woollies and headed south to immerse ourselves in the city, spending several days getting to know its places and people before returning home to craft a new strategy and refreshed brand guidelines.
Brand Evolution
Because the City of Launceston Council already had a well established brand that was deeply connected to the city, we recommended evolving rather than reinventing its identity. Strong brands do not always require a complete rebrand. Often, the greatest value comes from refining and strengthening what already exists. Our approach focused on building on the Council’s existing brand equity, articulating what makes Launceston distinctive, and developing a clear and compelling city positioning to guide its future.
