Against The Grain Records

Krafty Kuts Album Release

Services

Album Artwork, Video Content, Social Media Management, Marketing Strategy

Turning up the volume with a full-spectrum creative campaign for the release of a very crafty album.

When bass music pioneer Krafty Kuts produced his album Turbulence, his record label, Against The Grain, engaged us to design and develop the entire marketing campaign—from the album artwork and visual identity to promotional video content and digital assets.

To build momentum ahead of the album launch, we delivered a comprehensive content strategy that generated exceptional engagement and reach, ensuring the album made an immediate impact upon release.

Artwork

We developed the creative direction for Turbulence, designing the album artwork alongside four single covers that gave each release its own identity while remaining unmistakably part of the same campaign. The visuals reflected the energy, unpredictability and genre-bending nature of the music, creating a cohesive brand across streaming platforms, social media and press.