TikTok Playbook

TikTok just dropped the ultimate playbook for turbocharging your ad campaigns, and this is going to be really handy for anyone looking to take their ads from meh to mesmerising – or just get a handle on how to start advertising the platform. Packed with juicy insights and insider secrets, this 13-page guide is like having a backstage pass to ad success. It covers everything from nailing your account setup to bidding strategies, to setting and scaling your budget, as well as tips for unleashing your creative mojo. As we mentioned in last week’s blog, Australian business wasted $4 out of every $10, so it is essential to understand how to optimise your ads to ensure you’re not throwing money down the drain.

Zuck Vs Cook

Just this week, Mark Zuckerberg decided to jump on Instagram and share his thoughts on – or should we say fire shots at –  Apple’s latest gadget, the Vision Pro. He compares it to his own brainchild, the Quest 3 by Meta, and does not hold back on why he thinks his version reigns supreme.

Filmed using the Quest 3’s video pass-through system in his own loungeroom, Zuckerberg shares a rundown of the Quest 3’s perks—lighter weight, smoother motion, and a broader field of view— which does give it serious street cred for comfort and user experience. And let’s not forget about the content library; it’s like the Quest’s secret sauce, drawing folks in with immersive experiences. But then there’s Apple’s Vision Pro, flexing its muscles in the entertainment department with a super sharp display. It’s got that wow factor, no doubt. The question is, how much are folks willing to pay for that extra oomph? Zuckerberg’s nod to the Quest’s affordability, though, does feel like the clincher. The Apple Vision Pro is $3,499 USD while the Quest 3 starts at $499.99. I mean, who wouldn’t be swayed by a price tag that’s “like seven times less expensive”? At the end of the day, it’s all about finding that sweet spot between tech wizardry, user satisfaction, and of course, budget.

Magical Metaverse

Gamers (or those with kids), this one’s for you! Disney and Fortnite creators Epic Games are teaming up to craft an awesome metaverse with endless adventures and interactions.  This collab isn’t just a dip in the pool; Disney’s going all-in, aiming to reel in younger audiences, including the notorious generation Alpha. 

Disney and Epic Games revealed their plans for a groundbreaking “entertainment universe” last week, with Disney saying it’s their biggest gaming venture yet: picture a virtual realm where Disney, Pixar, Marvel, Star Wars, Avatar, and more combine.

Other details on the venture are vague, but Disney is throwing some serious cash into it, to the tune of $1.5 billion invested in Epic Games. 

Our take? Disney’s foray into gaming transcends mere entertainment—it’s a pretty big step towards blurring the boundaries between reality and virtual reality, and ensuring it continues to nurture that enduring Disney connection with future generations. This partnership signifies Disney’s forward-thinking approach and their commitment to captivating audiences in innovative ways.

Apple AI Strikes Again

Apple’s at it again with their AI wizardry, and this time, they’ve cooked up something truly game-changing. Enter MGIE (or MLLM-Guided Image Editing), Apple’s latest AI image tool that lets you describe the edits you want – no software skills required! 

What’s brilliant about this model is that it caters to everyone, from beginners to experts, allowing them to express their editing preferences in plain language. Take this example from Apple: you want to edit a picture of a pepperoni pizza. By using a simple prompt like “make it more healthy”, the tool learns how to interpret this request, then imagines what that edit would look like. In this case, it would interpret “healthy” as “vegetable toppings on the pizza”. 

Apple is also gearing up to add more AI features to Apple’s devices this year, so watch this space!

Keen To Dive In?

If you love what we’ve shared above and want to be kept in the loop with our weekly email, The Brief, you can sign up here. We’ll only send you things we love and think you’ll find useful, and you can unsubscribe at any time. And if you need some help exploring any of the above within your own marketing strategy, or you need a rebrand, a custom website built from scratch, Google or social ads, print materials, blog posts – or the whole lot – we’d love to chat. Drop us a line here.