Dolphins NRL & City of Moreton Bay

Campaign Highlights

At its heart, Phins For Life set out to amplify city pride while shining a spotlight on the City of Moreton Bay x Dolphins partnership.

Over two whirlwind days, our team shot six scenes across multiple Moreton Bay locations, choreographing Dolphins stars, mascots, City of Moreton Bay Mayor Peter Flannery, and 70 enthusiastic locals in equal measure of spontaneity and precision.

With concepting and scripting already in place, Lance Montana handled the TVC lifecycle, from location scouting and direction, audio sourcing/licensing, editing, colour grading and final mix. In post, our editors crafted dynamic edits with licensed audio, while Dale Travers captured the authentic bond between players and supporters with evocative photography for OOH billboards, ensuring the campaign looked as slick on the street as it did on screen. The campaign made an electric debut in front of more than 23,000 attendees at the North Queensland Cowboys vs Dolphins clash at Suncorp Stadium on July 17, setting the tone for its rollout across BVOD, YouTube and social channels.

The campaign is already generating authentic engagement across SEQ, showcasing the power of true collaboration—bringing council, club and community together to craft a story of pride, passion and place, and propelling Brisbane and South East Queensland toward their ultimate moment on the world stage at Brisbane 2032.