In today’s digital landscape, where over 1 billion websites exist and a staggering 200,000 websites are created every day, driving a decent amount of traffic to your website may seem impossible. Rest assured, we’re here to tell you that it is absolutely possible! In this blog, we share 7 real and highly achievable ways to increase website traffic.

Get Your Business Website To Rank on Google

Conduct a Thorough SEO Audit

Conducting a thorough SEO audit to determine the overall health of your website is a great starting point. Here are a few basic steps you can take:

First, would be to crawl your website. A “crawl” is an automated scan of your website to uncover any issues or opportunities to improve your website’s ranking.

Analysing your Core Web Vitals is crucial for assessing your website’s user experience. Page load speed, interactivity, and visual stability greatly influence how users engage with your website and can affect its search engine rankings.

A good way to find content gaps and new keywords for you to target is through a competitor analysis. Spend a bit of time identifying keywords that your competitors are ranking for that you could also target to improve your rankings.

You should also consider assessing your backlinks for new opportunities and checking your website for broken links. Quality backlinks boost domain authority while fixing broken links enhances user experience and site credibility.

A surefire way of pushing your SERP ranking up a few places is to improve site speed. You can do this by reducing the file size of your website images (bulkresizephotos.com is great), removing redundant plugins and minimising javascript.

SEO tactics and trends do change overtime, so make sure you stay up to date with the latest SEO ranking factors.

If you’re looking to conduct an SEO audit for your website, our in-house analyst and SEO experts can help!

Make Sure Your Website is Performing

This might sound like a no-brainer, but it’s important nonetheless: if your website is down or takes too long to load when a customer clicks on it, you risk losing them for good. Ensure your links and call-to-actions are working before you publish or advertise any content to guarantee a seamless website experience for your customers.

It’s also necessary to maintain your server and website security. We’d recommend hiring an experienced web developer to keep tabs on these, update plugins and fix broken links when necessary. It’ll make a massive difference to how your website performs, and how your customers perceive it.

Make Your Blog a Priority

One of the best ways to ensure your website ranks well on Google is to create keyword-focused content. Think of keywords that are relevant to your business and craft articles targeting these important search queries.

It’s also worth including geographical indicators such as ‘Brisbane’ or ‘Australia’ depending on your target market. While writing blog content around trending topics can be beneficial, evergreen content using keywords with long-term relevance can significantly boost ranking and website traffic for years to come. You can read our tips on writing a blog post for SEO.

Our favourite tool for creating effective keyword lists is Ahrefs  but you could also try tools like SEM Rush, Moz or SERPS.com.

Create Content Your Customers Actually Want

As well as creating content that hits all of the best keywords relevant to your business, it’s just as important to create content your customers will actually want to read/watch/click on and share. This has never been more important than now thanks to Google’s historic Helpful Content Update.

To see which of your content pieces are most popular, there are multiple plugins you can install to track this easily. If you haven’t already, install Google Tag Manager so you can look at detailed website analytics, or ask a web developer to do this for you.

We’d also recommend looking at content trends for 2024 to stay ahead of the curve.

Promote Your Website with an Omni-Channel Strategy

Rethink Your Social Media Strategy

Social media is an extremely powerful way of increasing website traffic. To do this, get creative about how you can include links to your website in as many posts as possible.

• Instagram: Add key website links to your bio, for example, a specific service/product page or specific articles, and use the link sticker in Stories.
• Facebook: Put links directly in your caption and use a link shortener like Bitly to make sure these links don’t disrupt the rest of the post.
• LinkedIn: Follow the same process as Facebook
• TikTok: Add a link to your website in your bio but only if you’re a business account with over 1000 followers.
• Pinterest: Create pins and link to articles.
• X: Follow the same process as Facebook and LinkedIn.

Each platform serves a different purpose and audience, so plan your content accordingly and consider your posting frequency to maximise website traffic.

Invest in Pay-Per-Click

Organic SEO can be a slow burn (but worth it!). So if you’re looking to ramp up your website traffic quickly, pay-per-click (PPC) advertising is the best way to do it. You can attract highly targeted visitors to your website through search terms they are using. PPC requires careful consideration, from selecting the right keywords to crafting compelling messages and ensuring clear and relevant landing pages. It’s not a set-and-forget strategy, so if you are unsure how to navigate PPC, our digital market experts can help.

If you’re ready to start writing your ads, read up on articles about Google Ads best practices. It’s an ever-changing beast, so it’s important to stay current.

Email Marketing Continues To Remain Powerful

We’ve said it before, emailing marketing is not dead! In fact, it still remains a vital tool for driving website traffic. Consider sending out monthly newsletters featuring top stories, and must-have products or key services to keep subscribers engaged.

Use compelling language in your subject lines to entice recipients to open your emails, and keep the design simple yet engaging to ensure easy readability and visual appeal.

Remember, it’s crucial not to bombard your audience with excessive emails, as this may lead to unsubscribes.

Need Help Increasing Your Website Traffic?

Our Brisbane SEO experts, web developers and digital marketers can develop a solid plan to see your website traffic trend upwards. As a full-service digital agency, Lance Montana can create a customised service package to suit your exact needs. Get in touch with our team to find out more.