Firstly we would like to take this opportunity to say thank you very much for your continued support, this year and every year. We wish you and your loved ones a tree-mendous festive break. 🎄

As we arrive at the pointy end of 2023, and with a fresh new year on the horizon, we thought we’d spill the beans on who sleigh-ed it and who nayed it in 2023! The game-changers, and the eyebrow-raisers. So if you haven’t already, kick your shoes off, relax, and read on…

Those who sleigh-ed it!

Matildas

Never has a team made such an indelible mark in the hearts and minds of all Australians than the Matildas.

Barbenheimer

If ever there was an argument if marketing works, this is the answer! Epic movies and campaign execution.

AI

The rise of artificial intelligence in the creative and marketing space has knocked our socks off.

Katie Moon & Nina Kennedy Sharing Gold

True sportsmanship in action – and proof that there’s room for everyone to have success.

Robert De Niro has another kid at age 79

It makes you wonder if this should have been the marketing campaign for Viagra. Congratulations Bob and his partner.

Those who nayed it!

Twitter (X) Rebrand

When you drop $44 billion on a brand and change the logo to a free X glyph.

RBA – Interest Rates

A rollercoaster ride no one enjoyed.

Optus Connectivity Hiccups

When someone spills coffee on the server and a brand goes into meltdown.

Commonwealth Games Cock-up

A damaging brand experience for Australia.

War

What’s it good for? Absolutely nothing. Say it again.

And that is a wrap.

Finally, drumroll, please… 🥁 We’ve enjoyed giving ourselves a bit of a brand refresh this year! Yep, just like plumbers who are too busy fixing everyone else’s pipes, we’ve been caught up making our clients shine. So the last few months of this year, we have turned the wrench on our own setup, adding some friendly new faces to our team and freshening up our look, and our offering – more to be revealed in January…

We’re also keen to know what your plans are for 2024? Whatever it is, we’d love to catch up and find out more in the new year – simply drop us a line or send us a text. The coffee / tea / Berocca is on us!

While the office will be closed for two weeks from December 22 to Jan 8, we will have our skeleton crew on making sure the wheels are still turning and to tend to emergencies should you need us.

We’re ready and keen to help you deliver on some seriously epic projects into next year and beyond.

So Merry Christmas, and stay safe over the holiday season.

The Lance Montana Team