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North Eats | Westfield Chermside

The brief

As part of the massive redevelopment of Westfield Chermside, a cutting-edge dining precinct with over twenty new restaurants was brought to life. With it, came Westfield Chermside’s request to create a sub brand specifically for this dining precinct – a first for Westfields across the country. The goal behind the development of this new brand was to create more targeted and relevant communications about the increasingly important hospitality sector within their shopping centre model.

Our approach

The brand ideation for this project resulted in the name ‘North Eats‘ accompanied by a modern, minimalistic logo emulating a compass. The idea behind the brand, and the website we designed and developed for it, was to take consumers on an adventure of the exciting openings that were approaching North Brisbane’s food scene.

Our solution

Along with brand ideation and logo design completed in collaboration with Autumn Studio, we worked on website design and development, a tone and voice style guide, content creation, copywriting and SEO. We continue to provide content creation, copywriting, SEO and website maintenance services to North Eats on an ongoing basis.