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AMA Group

The brief

AMA Group is a leader in the automotive aftercare and accessories market, overseeing more than a dozen specialised companies. They needed a holistic digital strategy to communicate their commitment to sector leading brands and make their digital systems flow effortlessly.

Our approach

For this project, we worked in partnership with Digital Bird to design and develop a large scale digital architecture upgrade project across the multiple companies under the AMA Group.

Our solution

To make sure the digital side of AMA Group ran as seamlessly as the rest of their business, we conducted in-depth scope meetings and research into use cases and existing technologies. We designed and developed modern solutions that delivered database management and information architecture systems, e-commerce websites, secure customer portals serving international customer bases, integrations with ERP systems and many other systems and platforms.