As your Account Manager, Laurence will contribute a depth of digital knowledge and traditional media experience. Laurence is a people specialist and a scientific marketer. With a psych degree from UQ and formal statistical analysis training, Laurence brings to the table a rare ability to frame social and behavioural insights with empirical methods. This means sound strategy, based on observation, analysis and testing, with results tracking that feeds back into the loop. As as a previous agency-side account manager for national businesses with international brands, Laurence has the experience and unique skill set required to effectively design and manage complex campaigns.
Inbound marketing, search engine optimisation, digital remarketing