6 Easy Ways to Drive Traffic to Your Website
“How do I drive more traffic to my website?”
Good question - and a very common question we hear!
Whether you’re struggling to get people on your website, or you’ve had steady traffic over the last few months that have started to stagnate and you’re looking for some new tactics, there’s always something new to try.
Here are 7 easy ways to drive traffic to your website.
Write Great Blog Content
Writing original blog content on a regular basis not only positions your business as an authority in its industry, but it is also one of the most effective ways to drive traffic to your website. There are several ways to find great content ideas that would be useful to your audience and help boost your website traffic.
Firstly, you need to create content based on questions that need answering.
What’s the first thing you do when you have a question? For most people, it’s heading to Google - and this is the best place to start.
All you need to do is type in a broad topic or question you think your target audience might ask, and a dropdown of suggestions will appear. The suggestions that populate are what people are commonly searching for that contain your search terms
You can also check out your ‘Searches related to …’ results at the bottom of the first page. These are two very easy ways to gather potential topic ideas for your blog or website.
Other ways to drive traffic to your website through blog content is to focus writing trending and evergreen content. It is best to primarily focus on writing evergreen content that is consistently relevant, long-lasting and that will attract potential customers for years.
However, there’s also no harm in watching out for emerging trends and writing blog posts on these topics, but make sure you use a mix of both as your Evergreen content will keep traffic consistently coming back, while your topical blogs may see a spike in traffic right now. We recommend using Google Trends to find any emerging topics and trends.
Target Topics With Search Traffic Potential
Using keywords with high search traffic throughout your blog posts is one of the best ways to drive traffic to your website and achieve consistent, long-term results. Focus on finding high search volume (how many times this keyword is searched for in Google each month), low difficulty keywords (how difficult it will be for your blog post or web page using a keyword to rank on the first page of Google). This combination will provide you with a list of low-competition keywords and topics to focus on. Some great tools you can use to find keywords include Ahrefs, Ubersuggest and SEMRush.
Promote Content on Social Media
Social media platforms like Facebook, Instagram and LinkedIn play an important role in driving traffic to your website. You can use these platforms to promote your blog posts and other useful pages on your website like a new product or service. First, you need to choose the social media platforms that best suit your business and target audience. Then, you need to make sure that any captions you write and photos you post along with your link are enticing and captivating. Your audience is more likely to click through on a link that makes them want to know more about a certain topic or product on your website.
It’s also beneficial to add social share buttons to blog posts, product pages and images. These buttons make it easy for users to share your content (with links) to their personal audience, giving you social proof while increasing traffic to your website,
Paid Social Media
To increase website traffic to your website or online shop, you need to get your business in front of your ideal customers.
Paid social media ads allow you to create targeted campaigns to the people who are most likely to click through and browse your website or make a purchase. You can get really specific with the people you target based on their age, gender, interests, online behaviours and location.
Lookalike audiences can be used to reach people who look similar to your existing audience. These audiences are formed based on a Facebook custom audience, for instance, your mailing list, website visitors and Facebook users who engage with your page. When you create these lookalike audiences, Facebook finds users with similar demographics and interests to those of your current audience.
The social ad objective, Traffic, has been specifically created to generate more online traffic. This could be to a blog post, landing page or product page. When using this objective, you can optimise your campaign for the following metrics:
Link clicks - people who are most likely to click on your ad
Landing page views - people who are most likely to click on your ad and load the website
Utilise Google My Business
One of the ways you can drive quality traffic to your website or online store that people often forget about or don’t know about is via Google My Business. It’s a free tool that allows you to show up for searches related to your business and location. You can share updates, events and offers, all with a website URL from your GMB account. If your listing contains information a customer may need to make their final decision, they might either click on the website link to find out more, or, better yet, contact your business directly through Google My Business.
Send Regular Email Updates
Email has been around for a very long time, but it is certainly a relevant marketing tactic. In fact, it is by far one of the best ways to drive traffic to your website. 3.9 billion people are still daily email users and 73% of millennials prefer communications from businesses via email.
Successful email marketing obviously starts with an engaged mailing list. Simple ways to grow your mailing list include:
- Creating a lead generation ad on Facebook - this could involve asking your audience to sign up to your mailing list for a chance to win a prize, to receive a discount code, or to stay up-to-date with company news and offers.
- Email pop-ups on your website - we recommend capturing visitors before they leave with an exclusive offer for which they need to provide their email address if they wish to take advantage of your offer.
- Add sign up forms to your website - this could be on any page of your website or in the footer.
Once you have a list that is already interested in your brand, you can run email campaigns that drive traffic to your website, or even specific pages of your site. Some key forms of email marketing include regular newsletters, promotional emails, abandoned cart and seasonal campaigns.
A newsletter is something that’s a regular communication between you and your mailing list. Your aim with this type of email is to keep your audience up to date with the latest company/brand news, new products and services, and share tips/interesting information. Ultimately, it’s an easy way to stay top of mind while keeping your audience in the loop.
Promotional emails are intended for special deals, exclusive content and limited time offers. For instance, sending out a Black Friday Sale or Boxing Day Sale email is a promotional tactic. This type of email is perfect for speeding up the buying process. You can make it easy for your customers by directly linking them to the sale section of your site or to a landing page dedicated to your special offer. Remember, catchy email subject lines will increase your chances of email opens.
An abandoned cart email is an automated campaign that is triggered by a website user’s actions. If they are adding items to a shopping cart but not going through with the purchase, these types of emails is a great time to offer an incentive like a 10% discount to encourage people back to your website to make their purchase.
Think Christmas, Mother’s Day and Father’s Day with seasonal campaigns. Tapping into national and even international events is one of most effective ways to drive traffic to your website and increase sales.
After More Ways to Drive Traffic to Your Website?
If you’ve found some success in these ways to drive traffic to your website but you need help refining your strategy, we can help you. We offer many digital marketing services including social media marketing, email marketing and SEO, and we will work with you to see what tactics suit your brand and customers best. Please get in touch to speak to our team!