The blog post about how to write a blog post, search for this in Google and you’ll find 114 million results telling you what to do, so discerning which SEO tips to take seriously can be a pretty huge task! That being said, blog posts have become a crucial part of increasing your website’s search engine ranking, so it’s an important subject to wrap your head around.
Simply put, updating your blog signals to search engines that your site is active and current. Blogging also provides an incredible opportunity to use keywords that relate to your brand, meaning that more potential customers are heading your way! Here we’ve included the basics of writing a blog post for SEO, and also some lesser-known tricks that will help get your content in front of the right audience.
Have a Structure
When writing your blog posts, it’s important to have a clear introduction and conclusion, and to break up the body into sub-categories by using sub-headings. Most people will read the start of a blog post, scroll through the middle and read the very end of it, so sub-headings are a great way to capture the attention of readers and make it easy for them to locate the information they need. Readability is key here.
Mix It Up
Search engines love variety, and it’s likely your readers will too! Make sure your blog posts vary in length and the types of media they include. Make sure your post has a minimum of 300 words, and never go beyond a few thousand. Anywhere around the 700 mark and you’re golden.
Media-wise, It’s imperative that each of your blog posts include an image, but if you can include some extra images, videos or even audio clips to some of your articles, search engines will pick up on this variety and deem it as more useful to searchers, thus sending readers your way.
Research Your Keywords
Do some brainstorming and research to make sure you’re using the best keywords for your blog post. If you’re stuck, a great way to get some ideas is to Google potential keywords and scroll down to the bottom of the page where you’ll find a full list of related searches that Google believes are relevant.
Once you have your keywords, make sure they’re included in the major parts of your blog post. These are; the title, headers and body, URL and meta description.
Use Long-tail Keywords
Long-tail keywords are simply longer phrases usually with three or more words in them. One-word keywords such as ‘blogging’ are obviously searched extremely often, and are therefore much harder to rank for, but using a longer, more specific phrase that your target audience will be likely to search for increases your chance of a higher ranking amongst your desired readers.
Avoid Keyword Stuffing
If you use your keywords too many times in a way that isn’t natural, you could be penalised for keyword stuffing. Google will pick up on the fact that your blog article has been written purely for SEO purposes and might not be very reader-friendly or authentic. Keywords are important, but should never jeopardise the quality of the article you’re writing.
It’s often helpful to first decide on the purpose of your blog post, write it naturally without thinking about keyword density or SEO, and then try and find a few spots where keywords would fit in well.
Throw in Some Inbound Links
Where possible, try and link to some other blog posts or pages on your website. And if you can get other websites to link to your content too, even better! Inbound links to the content on your site display to search engines that it’s both relevant and reliable, therefore giving it a higher ranking.
Use an SEO Plug-In
SEO plugins for your Wordpress site like Yoast make it super easy to add meta data to your posts and see where your blog article could be doing better SEO-wise. These are also great for reviewing the readability of your article. If your article didn’t score well in terms of readability, try cutting down sentence lengths and replacing long words with shorter ones.
Once you’ve nailed these SEO principles, it’s important to remember that the quality of your content should be at the forefront of your blogging efforts. At the end of the day, If you’re writing articles that are genuinely helpful to your audience then you’re well on the way to becoming a respectable source of information.